The Volvo Saved My Life Club: a personal retrospective

In a recent discussion with Bob Austin, the former head of PR for Volvo Cars, I learned the history behind the unique and very special Volvo Saved My Life Club.  I, and some of my family members, have been protected from serious injury because of the safety that was engineered into the Volvos that we were driving, so I […]

Sunny Riviera (then rain) Day

If you missed the Riviera meet because of the threat of rain, it’s a shame. With the exception of the quick thundershower that moved through the area at roughly 1:30 in the afternoon, it was a sunny (and hot) day. Over 130 cars representing nearly every year of production were present, as well as several […]

Six Degrees of Automotive Separation – Volvo

To commemorate Steve Berry’s and Apple Farmer Racing’s run up Pike’s Peak in a Volvo this weekend, let’s turn our gaze onto Gothenburg’s most well-known automaker for this week’s Hemmings Six Degrees of Automotive Separation Challenge. (And, hey, is that a standalone V up there? I should’ve caught that for the Automotive Alphabet.)
Now, we have […]