We all play the what-if game with automotive history, though perhaps not to the extent Jeff Godshall did in SIA #73, February 1983, when he considered the possibility of a lesser-priced Pierce-Arrow for 1938. Nor was it idle speculation on Jeff’s part: Pierce executives mentioned the possibility, and Jeff envisioned a perfectly probable utilization of […]

Short one this week. Were this penned by anybody other than Bernie Weis, I’d have taken this article in SIA #71, October 1982, about the proposed resurrection of the Pierce-Arrow as a joke, an April Fool’s gag. Instead, Weis related the story of W.D. Thompson, who very earnestly intended to revolutionize the automotive industry single-handedly […]

I mostly ignore or forward press releases that land in my Inbox; nine times out of 10, they’re useless. A few months ago, I was about to delete one from the Recreation Vehicle Industry Association announcing the centennial of the RV this year because, honestly, it sounded like a snoozer. The release did include a […]