Nothing spruces up the timeless stodginess of a Volvo 142 like an army of rally lights hanging off of the front bumper. The 142S was the base model of the 140-160 series and for decades it’s served as a reliable and flexible platform for rally, race and street performance projects. This design is aging well […]
Volvo’s gregarious unofficial head of brand relations, Irv Gordon, is celebrating his 70th birthday today.
Irv is famous for not only his welcoming smile and willingness to talk Volvo with all who inquire, but for being the Guinness Book of World Records-holder of the title of the most miles driven by a single owner in a non-commercial vehicle. The […]
In a recent discussion with Bob Austin, the former head of PR for Volvo Cars, I learned the history behind the unique and very special Volvo Saved My Life Club. I, and some of my family members, have been protected from serious injury because of the safety that was engineered into the Volvos that we were driving, so I […]