Tomy, makers of Tomica-brand diecast cars and playsets, announced last week that they will buy RC2 Corp., maker of Johnny Lightning-brand die-cast cars, outright, in a deal valued at $640 million. Tomy is increasing its foreign penetration, in part because toys are no longer a growth area in its home market of Japan, and in […]
We’ve already reported that Tomica is back in a big way in the USA, selling playsets and cars exclusively at Toys”R”Us. But the one thing we’ve heard most consistently was: What if I just want the cars? How can I get Tomica models stateside without having to buy a set? An answer might be at […]
After all the speculation (and some excellent on-the-money guesses) we can now announce that Toys R Us will be the sole distributor of Tomica product in the USA. From the recent press release: Global toy industry stalwart TOMY Corporation today announced an exclusive first-year retail partnership with Toys”R”Us to introduce TOMICA, Japan’s number one die-cast […]