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Terraplane’s Ruggedness Run revisited

Written by webmin

As we discovered last year, Hudson conceived a nifty publicity stunt in 1934 to get the Terraplane some attention. The Hudson-Terraplane Ruggedness Run selected 20 different 1934 Terraplane owners from across the country to participate in two-week tours in cars lettered up as billboards by Hudson. It’s a sort of viral marketing (or possibly astroturfing) […]

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Posted in Blog  
Tagged Century of Progress Ranger, Century of Progress World's Fair, Chicago, Hemmings Classic Car, Hudson-Terraplane Ruggedness Run, promotional vehicles, publicity stunts, road trips and cruising, Ruggedness Run, Terraplane, World's Fair  
 

Hauling, and Hauling! Volvo’s ads for the 740 Turbo Wagon

Written by webmin

Hemmings Motor News subscribers will soon be receiving their April 2011 issues, and on page 40, they’ll find the “Antique Ads” story detailing Volvo’s humorous, eye-catching and ultimately successful attempt to sell station wagons by promoting their speed and sex appeal, in addition to the typical wagon push of family-friendly practicality. From 1986 through 1990, […]

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Posted in Blog  
Tagged Bob Austin, featured posts, Ferrari Testarossa, Hemmings Motor News, Hemmings Sports & Exotic Car, Lamborghini Countach, Lotus Esprit Turbo, One Lap of America, Porsche 944, publicity stunts, racing, Rolling Stones, Scali McCabe Sloves, SCCA, SCCA/Escort Endurance Championship Professional Racing Series, station wagons, videos, vintage ads, Volvo, Volvo 740 Turbo  
 

Big Bertha’s predecessor, the first car in Antarctica

Written by webmin

While researching the Poulter-designed Snow Cruiser over the last couple of weeks, I came across mention of another car that would be worth posting this chilly chilly morning (-18 degrees Fahrenheit on my way into work this morning!). Polar explorer Ernest Shackleton – he of the ill-fated Endurance expedition – had in 1907 set sail […]

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Posted in Blog  
Tagged Antarctica, Arrol-Johnston, Bernard Day, Ernest Shackleton, Hemmings Sports & Exotic Car, Nimrod expedition, one-offs and homebuilts, publicity stunts, Sir William Beardmore, snowmobiles  
 

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