As we discovered last year, Hudson conceived a nifty publicity stunt in 1934 to get the Terraplane some attention. The Hudson-Terraplane Ruggedness Run selected 20 different 1934 Terraplane owners from across the country to participate in two-week tours in cars lettered up as billboards by Hudson. It’s a sort of viral marketing (or possibly astroturfing) […]
Hemmings Motor News subscribers will soon be receiving their April 2011 issues, and on page 40, they’ll find the “Antique Ads” story detailing Volvo’s humorous, eye-catching and ultimately successful attempt to sell station wagons by promoting their speed and sex appeal, in addition to the typical wagon push of family-friendly practicality. From 1986 through 1990, […]
While researching the Poulter-designed Snow Cruiser over the last couple of weeks, I came across mention of another car that would be worth posting this chilly chilly morning (-18 degrees Fahrenheit on my way into work this morning!). Polar explorer Ernest Shackleton – he of the ill-fated Endurance expedition – had in 1907 set sail […]