Those following the new car scene at Switzerland’s Geneva Motor Show have surely seen the bold and controversial new Saab PhoeniX concept, created by Jason Castriota’s design team (see: “Looking Back, Moving Forward,” HS&EC #63, November 2010) to signal the new design direction of Sweden’s freshly independent automaker.
One of the hallmarks of this concept is its widespread use of the classic Saab “airplane” logo, something not seen on Saab cars since 1973. It’s seen here in as a center-mounted brake lamp, in the wheel centers and on the steering wheel hub.
Our friend Steven Wade at www.saabsunited.com spoke with Jason on our behalf, to inquire as to whether we’ll be seeing the airplane logo reappearing on Saabs in the near future. His reply:
As for the logo…..We felt it would be fun to bring the logo back for this car – which is truly – aero inspired…While I’d love to announce that we are returning to this logo – it is not the case – at least for now.
I am a big fan of it though – so who knows – maybe i can twist some arms?
Visit SU for video and more images of the Saab PhoeniX, and weigh in with your impressions- do you favor a heritage-inspired return to the airplane logo?