Last week, in the discussion regarding the Volkswagen Thing that appeared at Hershey, I argued that SUVs will become collectible in the coming decades as today’s youth start to become nostalgic for the cars their parents drove and for the cars they themselves first owned. Just as the vehicles themselves will become collectible, so will the literature concerning them, which is why I’m requesting from McCourt pretty much anything Jeep related as he goes through his collection of early 1990s buff books. One nifty find was this 16-page ad supplement from 1991 created to celebrate Jeep’s 50th anniversary. Remember the days when Jeep had just three models, and treated one of them like a red-headed stepchild?
