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Terraplane’s Ruggedness Run revisited

Written by webmin

As we discovered last year, Hudson conceived a nifty publicity stunt in 1934 to get the Terraplane some attention. The Hudson-Terraplane Ruggedness Run selected 20 different 1934 Terraplane owners from across the country to participate in two-week tours in cars lettered up as billboards by Hudson. It’s a sort of viral marketing (or possibly astroturfing) […]

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Posted in Blog  
Tagged Century of Progress Ranger, Century of Progress World's Fair, Chicago, Hemmings Classic Car, Hudson-Terraplane Ruggedness Run, promotional vehicles, publicity stunts, road trips and cruising, Ruggedness Run, Terraplane, World's Fair  
 

Mistaken identity leads to 1935 Terraplane

Written by webmin

Over on the My Hemmings pages, Doug, a.k.a. RoushGT, recently told his story of how he came across a 1935 Terraplane and then how he came to his decision to restore the car rather than rod it. Doug writes:
I was at a small car show recenlty with my 2005 Roush Mustang and a woman […]

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Posted in Blog  
Tagged barn finds, Hemmings Classic Car, restorations, Terraplane  
 

Two weeks’ punishment: Hudson-Terraplane’s Ruggedness Run

Written by webmin

The 1930s seemed to be the last great age of the publicity stunt for automobiles. Radio had already made inroads, and within a decade or two television would become the next great medium to reach the masses, but in the 1930s promoting new cars to a nationwide audience still took some creativity, something that Hudson […]

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Posted in Blog  
Tagged dealerships, featured posts, Hemmings Classic Car, Hudson, promotional vehicles, publicity stunts, road trips and cruising, Ruggedness Run, Terraplane  
 
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