As we discovered last year, Hudson conceived a nifty publicity stunt in 1934 to get the Terraplane some attention. The Hudson-Terraplane Ruggedness Run selected 20 different 1934 Terraplane owners from across the country to participate in two-week tours in cars lettered up as billboards by Hudson. It’s a sort of viral marketing (or possibly astroturfing) […]

The 1930s seemed to be the last great age of the publicity stunt for automobiles. Radio had already made inroads, and within a decade or two television would become the next great medium to reach the masses, but in the 1930s promoting new cars to a nationwide audience still took some creativity, something that Hudson […]