Home

    • About The Toys
    • About Ron Sturgeon
    • The Curator Rodney Ross

    Current Exhibition

    • Past Exhibitions

    Media Attention

    • Press Releases

    Dog Collectibles

    Toys

    • Special & Rare Toys
    • More Special & Rare Toys
    • Misc Toys
    • More Toys

    Blog

    Contact

logo
  • Home
    • About The Toys
    • About Ron Sturgeon
    • The Curator Rodney Ross
  • Current Exhibition
    • Past Exhibitions
  • Media Attention
    • Press Releases
  • Dog Collectibles
  • Toys
    • Special & Rare Toys
    • More Special & Rare Toys
    • Misc Toys
    • More Toys
  • Blog
  • Contact

Search Our Site

Terraplane’s Ruggedness Run revisited

Written by webmin

As we discovered last year, Hudson conceived a nifty publicity stunt in 1934 to get the Terraplane some attention. The Hudson-Terraplane Ruggedness Run selected 20 different 1934 Terraplane owners from across the country to participate in two-week tours in cars lettered up as billboards by Hudson. It’s a sort of viral marketing (or possibly astroturfing) […]

Read more... 

Posted in Blog  
Tagged Century of Progress Ranger, Century of Progress World's Fair, Chicago, Hemmings Classic Car, Hudson-Terraplane Ruggedness Run, promotional vehicles, publicity stunts, road trips and cruising, Ruggedness Run, Terraplane, World's Fair  
 
Copyright © 2023. DFW Elite Toy Museum. | Facebook| Designed by CS Publications web design