- Written by webmin
During the late 1950s, Raymond Loewy made a break from designing cars for Studebaker and went on a European trip, designing cars for Jaguar, BMW, and as we see from the January 1961 issue of Mechanix Illustrated, Lancia as well. The Loraymo, as Loewy called it, was based on a 1959 Lancia Flaminia chassis and was unveiled the following year. Like the BMW 507 that preceded the Loraymo, we can see a hint of the Avanti behind the B-pillars, a connection not lost on Avanti fans. As for the spoiler, we haven’t yet found the claimed patent application for it; perhaps that was a bit of bluster on Loewy’s or the author’s part, or perhaps Loewy applied for the patent outside of the United States.
Today, the Loraymo resides in Lancia’s factory museum, and you can actually add a 1/43rd-scale Loraymo to your collectibles shelf.