You learn every day around here that above all, people remember. We learned secondhand about the artistic doings perpetrated by Neon Concepts of Menomonie, Wisconsin, deep in what used to be a Cornbinder stronghold. They make custom neon clocks, and frequently use International Harvester as a subject.

We can assume the artwork that backs this 17-inch clock came right out of the company’s advertising in the early 1960s. The neon is in a green that matches the Travelall’s color. AA batteries operate the clock, while the lighting runs off 110V current through an adapter. It’s $49.95. This and other International collectibles are at www.neonconcept.com, or call 888-245-6295.