It’s not that we don’t like pickups – quite the contrary. For some odd reason, I’ve just now thought that it’s about time we feature a couple in this space. Both come all the way from Dearborn, Michigan, highlighting the 1969 and 1970 models. I’m not sure which I like better – the ad from 1969 gives a little ink to the Ranchero (a personal favorite), while the 1970 ad is, well, single-minded in nature.

Other than chucking my friend’s 10-foot boat in the back of his dad’s pickup (enabling us to go fishing darn near every day for about two years), and hauling the occasional load from Home Depot in my uncle’s man cave on wheels, there’s not much input from me on the nature of these vehicles that get credit for making the working world go ’round. Except for those years in which I was heavily involved with a race team (on some trips, I would sleep in the bed with the spare parts on the way back from a race – yes, there was a cap bolted on). There’s got to be hundreds of tales from you – good or bad, humorous or not – so let’s hear them.


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