Hauling, and Hauling! Volvo’s ads for the 740 Turbo Wagon
Hemmings Motor News subscribers will soon be receiving their April 2011 issues, and on page 40, they’ll find the “Antique Ads” story detailing Volvo’s humorous, eye-catching and ultimately successful attempt to sell station wagons by promoting their speed and sex appeal, in addition to the typical wagon push of family-friendly practicality. From 1986 through 1990, […]