Hauling, and Hauling! Volvo’s ads for the 740 Turbo Wagon

Hemmings Motor News subscribers will soon be receiving their April 2011 issues, and on page 40, they’ll find the “Antique Ads” story detailing Volvo’s humorous, eye-catching and ultimately successful attempt to sell station wagons by promoting their speed and sex appeal, in addition to the typical wagon push of family-friendly practicality. From 1986 through 1990, […]

From the My Hemmings pages: the Little Green Hornet

Restoring or modifying a car ain’t easy. If it were, everybody’d be doing it instead of us lunatics. Plenty of obstacles – beyond the usual limitations of time, space, and money – will crop up along the way, making you and your loved ones question your sanity and leading you to consider taking up something […]