The Volvo Saved My Life Club: a personal retrospective

In a recent discussion with Bob Austin, the former head of PR for Volvo Cars, I learned the history behind the unique and very special Volvo Saved My Life Club.  I, and some of my family members, have been protected from serious injury because of the safety that was engineered into the Volvos that we were driving, so I […]

Six Degrees of Automotive Separation – Volvo

To commemorate Steve Berry’s and Apple Farmer Racing’s run up Pike’s Peak in a Volvo this weekend, let’s turn our gaze onto Gothenburg’s most well-known automaker for this week’s Hemmings Six Degrees of Automotive Separation Challenge. (And, hey, is that a standalone V up there? I should’ve caught that for the Automotive Alphabet.)
Now, we have […]

Taking on Pike’s Peak in a Volvo 122S

Many of the changes you’ve seen here on the Hemmings Blog lately have been the result of ideas, brainstorming, and guidance from Steve Berry, a guy who knows a thing or two about the Intertubes. Steve also knows a thing or two about vintage Volvos, and he’s putting the latter knowledge to good use as […]