This is what they mean by innovative promotion. Charlotte Motor Speedway in Concord, North Carolina, has announced a full ticket package that provides unlimited access to all three of the speedway’s major car shows: The spring and fall Food Lion AutoFairs and the mega-big Goodguys Southeastern Nationals. That’s 11 days of total automotive immersion, cousins.

For a single price of $89, you get a personalized hard card and lanyard, plus VIP parking at each event, plus a 10 percent discount on all merchandise at the CMS gift shop in the Smith Tower. That’s a discount of $45 per person on the credential. The event dates are April 7-10 for spring AutoFair, Aug. 25-28 for the fall edition and October 28-30 for the Goodguys go. Call 800-455-3267 or visit www.charlottemotorspeedway.com.