Hauling, and Hauling! Volvo’s ads for the 740 Turbo Wagon

Hemmings Motor News subscribers will soon be receiving their April 2011 issues, and on page 40, they’ll find the “Antique Ads” story detailing Volvo’s humorous, eye-catching and ultimately successful attempt to sell station wagons by promoting their speed and sex appeal, in addition to the typical wagon push of family-friendly practicality. From 1986 through 1990, […]

Show Season Spotlight: Boca Raton Concours

In terms of the collectible automobile hobby, the east coast of Florida is about to jump to life once again, beginning this weekend with the 5th annual Boca Raton Concours d’Elegance. Held on the grounds of the Boca Raton Resort and Club in Boca Raton (nestled between West Palm Beach and Fort Lauderdale) on February […]

AMC racing legend Herman Lewis dies

Word came to us last week that Herman Lewis, by some accounts the godfather of AMC racing, died February 13 after a bout with pancreatic cancer. He was 73. Lewis, who told the Register-Herald of Beckley, West Virginia, that he cut his teeth as a racer hauling illegal moonshine in Tennessee, drag raced in Chevrolets […]